Shopify Policies That Affect Online Adult Toy Stores: What You Need to Know

Shopify is a powerhouse eCommerce platform, but when it comes to adult toy stores, it’s not exactly a free-for-all. Let’s talk policies — the ones that can make or break your pleasure-positive empire. Here’s what you need to know about Shopify’s guidelines for adult products and how to stay compliant while still making it sexy.

1. Restricted Items Policy

“You may not use the Shopify Payment Services for transactions involving…adult content, products, and services, except for those that comply with our Acceptable Use Policy."

Translation: Shopify doesn’t outright ban adult products, but it draws a hard line on content that could be deemed obscene or illegal. Think beyond the obvious — certain fetishes, graphic sexual content, or extreme depictions may get flagged. So, keep it classy, not crass. If you’re selling body-safe silicone vibes, you’re in the clear. If you’re pushing explicit adult media or anything that veers into the extreme, tread carefully.

2. Payment Gateway Restrictions

“Shopify Payments cannot be used for businesses involving ‘sexually oriented materials or services’.

Yep, that’s right. Shopify Payments isn’t the sexy, one-size-fits-all solution here. You’ll need a third-party payment processor like CCBill or Segpay that caters to adult businesses. Heads up: Expect higher processing fees and stricter underwriting processes. But hey, that’s the price of playing in the adult space.

3. Age Verification Requirements

“Merchants are responsible for ensuring that their use of the Shopify Services complies with applicable laws, including those concerning age verification.”

If you’re selling adult toys, you’re in the business of pleasure — and responsibility. Shopify puts the onus on you to verify ages where required. Consider apps like AgeVerify or AgeChecker.Net to keep things compliant and keep those under 18 out of your shop.

4. Marketing and Advertising Restrictions

“Merchants are prohibited from using the Shopify Services to promote sexually explicit content through email or other communication services.”

Translation: Shopify doesn’t want your email blasts turning into 18+ peep shows. Keep your messaging suggestive but not explicit, focusing on product benefits rather than explicit descriptions. Subtle, seductive, and on-brand is the way to go.

5. Intellectual Property and Content Compliance

“You must not use the Shopify Services to infringe on the intellectual property rights of others, including copyrights, trademarks, and patents.”

It’s not just about what you sell — it’s also how you sell it. Avoid using imagery, branding, or product names that could potentially infringe on established trademarks. And if you’re slinging body-safe products, consider showcasing your certifications front and center.

The Bottom Line: Compliance Is Sexy

Staying in line with Shopify’s policies might feel like a buzzkill, but think of it as laying the foundation for a sustainable, scandal-free business. Keep it compliant, keep it classy, and keep those toys flying off the virtual shelves.

Want to dive deeper into adult eCommerce strategy? We’re here to make compliance look damn good. Let’s chat 🔥💋